University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A' Grade

BACHELOR IN APPLIED ART (BAA)

+ Semester I

Subject Code Subject Name Internal External Marks Credit
BAA S1P1 LANGUAGE SKILL 60 40 100 4.00
BAA S1P2 INTRODUCTION TO ADVERTISING 60 40 100 4.00
BAA S1P3 FUNDAMENTAL OF ART 100 00 100 4.00
BAA S1P4 STUDY FROM LIFE - 1 100 00 100 4.00
BAA S1P5 ART SOFTWARE 100 00 100 4.00
Total 500 20.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
BAA S2P6 HISTORY OF ADVERTISING 60 40 100 4.00
BAA S2P7 SOCIAL AND ECONOMICAL ASPECTS OF ADVERTISING 60 40 100 4.00
BAA S2P8 LETTERING (TYPOGRAPHY AND CALIIGRAPHY) 100 00 100 4.00
BAA S2P9 BASIC PROJECT (CORPORATE IDENTITY PROGRAMME TO POSTER) 100 00 100 4.00
BAA S2P10 STUDY FROM LIFE -2 100 00 100 4.00
Total 500 20.00

+ Semester III

Subject Code Subject Name Internal External Marks Credit
BAA S3P11 IMPORTANCE OF COMMUNICATION & SKILLS 60 40 100 4.00
BAA S3P12 THE LEGAL ASPECTS OF ADVERTISING 60 40 100 4.00
BAA S3P13 MARKETING AND MARKET RESEARCH 60 40 100 4.00
BAA S3P14 INDOOR MEDIA (PRESS AND MAGAZINE) 100 00 100 4.00
BAA S3P15 STUDY FROM LIFE- 3 100 00 100 4.00
Total 500 20.00

+ Semester IV

Subject Code Subject Name Internal External Marks Credit
BAA S4P16 MEDIA SELECTION - PRODUCT, SERVICE & PUBLIC WELFARE 60 40 100 4.00
BAA S4P17 CAMPAIGN PLANNING 60 40 100 4.00
BAA S4P18 ENTREPRENEURSHIP 60 40 100 4.00
BAA S4P19 OUTDOOR MEDIA 100 00 100 4.00
BAA S4P20 STUDY FROM LIFE- 4 100 00 100 4.00
Total 500 20.00

+ Semester V

Subject Code Subject Name Internal External Marks Credit
BAA S5P21 CREATIVE ADVERTISING 60 40 100 4.00
BAA S5P22 TESTING EFFECTIVENESS OF ADVERTISING 60 40 100 4.00
BAA S5P23 PRODUCT PLANNING 100 00 100 4.00
BAA S5P24 SERVICE PLANNING 100 00 100 4.00
BAA S5P25 PUBLIC WELFARE 100 00 100 4.00
Total 500 20.00

+ Semester VI

Subject Code Subject Name Internal External Marks Credit
BAA S6P26 PRODUCT PROJECT 100 00 100 5.00
BAA S6P27 SERVICE PROJECT 100 00 100 5.00
BAA S6P28 PUBLIC WELFARE PROJECT 100 00 100 5.00
BAA S6P29 THESIS DISSERTATION 100 00 100 5.00
Total 400 20.00
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