University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A++' Grade

MMS (Event Management & Public Relations)

+ Semester I

Subject Code Subject Name Internal External Marks Credit
PGD(EM&PR)S1MJP1 Introduction to Event Management and PR 25 25 50 4.00
PGD (EM&PR)S1MJP2 Event Management Planning 50 50 100 4.00
PGD (EM&PR)S1MJP3 Event Budgeting and Financial Management 50 50 100 4.00
PGD (EM&PR)S1MJP4 Event Production Process 50 50 100 4.00
PGD (EM&PR)S1P5A Principles of Management - I & II 50 50 100 4.00
PGD (EM&PR)S1P5B Psychology of Human Behavior at Work 50 50 100 4.00
PGD (EM&PR)S1P6 Research Methodology 50 50 100 4.00
Total 650 28.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
PGD (EM&PR)S2MJP7 Event Resource Management 50 50 100 4.00
PGD(EM&PR)S2MJP8 Public Relations 50 50 100 4.00
PGD (EM&PR)S2MJP9 Comprehensive Wedding Management 50 50 100 4.00
PGD(EM&PR)S2MJP10 Event Team and Crew Management 25 25 50 2.00
PGD(EM&PR)S2P11A Brand Management - Research and Development 50 50 100 4.00
PGD(EM&PR)S2P11B Client Servicing in the Event Industry & PR 50 50 100 4.00
PGD(EM&PR)S2P12 Professional Learning Experience in Event Management 100 00 100 4.00
Total 650 26.00

+ Semester III

Subject Code Subject Name Internal External Marks Credit
M.A.(EM&PR)S3MJP13 Hospitality and Catering – I & II 50 50 100 4.00
M.A.(EM&PR)S3MJP14 Event Marketing & Sponsorship 50 50 100 4.00
M.A.(EM&PR)S3MJP15 Special Events Sports & Recreation Services 50 50 100 4.00
M.A.(EM&PR)S3MJP16 Event Law and Contracts 25 25 50 2.00
M.A.(EM&PR)S3P17 Business Negotiation Skills /OR/ Business Economics 50 50 100 4.00
M.A.(EM&PR)S3P18 Research Project- I 100 -- 100 4.00
Total 1250 46.00

+ Semester IV

Subject Code Subject Name Internal External Marks Credit
M.A.(EM&PR)S4MJP19 Event Safety and Risk Management 50 50 100 4.00
M.A.(EM&PR)S4MJP20 Experiential Marketing and Technology 50 50 100 4.00
M.A.(EM&PR)S4MJP21 Special Events -M.I.C.E. and Corporate Events 50 50 100 4.00
M.A.(EM&PR)S4P22 Artificial Intelligence – I and II /OR/ Entrepreneurship Management 50 50 100 4.00
M.A.(EM&PR)S4P23 Research Project - II 100 -- 100 6.00
Total 1200 46.00
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