University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A++' Grade

M.A. (Event Management & Public Relations)

+ Semester I

Subject Code Subject Name Internal External Marks Credit
PGD(EM&PR)S1MJP1 Introduction to Event Management and PR 25 25 50 4.00
PGD (EM&PR)S1MJP2 Event Management Planning 50 50 100 4.00
PGD (EM&PR)S1MJP3 Event Budgeting and Financial Management 50 50 100 4.00
PGD (EM&PR)S1MJP4 Event Production Process 50 50 100 4.00
PGD (EM&PR)S1P5A Principles of Management - I & II 50 50 100 4.00
PGD (EM&PR)S1P5B Psychology of Human Behavior at Work 50 50 100 4.00
PGD (EM&PR)S1P6 Research Methodology 50 50 100 4.00
Total 650 28.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
PGD (EM&PR)S2MJP7 Event Resource Management 50 50 100 4.00
PGD(EM&PR)S2MJP8 Public Relations 50 50 100 4.00
PGD (EM&PR)S2MJP9 Comprehensive Wedding Management 50 50 100 4.00
PGD(EM&PR)S2MJP10 Event Team and Crew Management 25 25 50 2.00
PGD(EM&PR)S2P11A Brand Management - Research and Development 50 50 100 4.00
PGD(EM&PR)S2P11B Client Servicing in the Event Industry & PR 50 50 100 4.00
PGD(EM&PR)S2P12 Professional Learning Experience in Event Management 100 00 100 4.00
Total 650 26.00

+ Semester III

Subject Code Subject Name Internal External Marks Credit
MMS (EM&PR) S3P15 Media Management 60 40 100 3.00
MMS (EM&PR) S3P16 Public Relations 60 40 100 4.00
MMS (EM&PR) S3P17 Event Hospitality & Catering 60 40 100 4.00
MMS (EM&PR) S3P18 Legal Aspects of Event Management 60 40 100 3.00
MMS (EM&PR) S3P19 E-Commerce & Digital Marketing 60 40 100 3.00
MMS (EM&PR) S3P20 Special Events - Sports & Recreation Services 60 40 100 3.00
MMS (EM&PR) S3P21 Professional Industry Engagement (Practical Training) 100 00 100 4.00
Total 700 24.00

+ Semester IV

Subject Code Subject Name Internal External Marks Credit
MMS (EM&PR) S4P22 Tourism Marketing 60 40 100 3.00
MMS (EM&PR) S4P23 Business Negotiation Skills 60 40 100 3.00
MMS (EM&PR) S4P24 Experiential Marketing & Technology 60 40 100 4.00
MMS (EM&PR) S4P25 Event Safety & Risk Management 60 40 100 3.00
MMS (EM&PR) S4P26 Entrepreneurship Management 60 40 100 3.00
MMS (EM&PR) S4P27 Special Events - MICE & Corporate Events 60 40 100 4.00
MMS (EM&PR) S4P28 Final Project Report 100 00 100 4.00
Total 700 24.00
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