University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A' Grade

Bachelor of Management Studies (Event Management & Public Relations)

+ Semester I

Subject Code Subject Name Internal External Marks Credit
BMS(EM&PR) S1P1 Principles of Management 60 40 100 3.00
BMS(EM&PR) S1P2 Human Resources Management 60 40 100 3.00
BMS(EM&PR) S1P3 Introduction to Accounts & Finance 60 40 100 3.00
BMS(EM&PR) S1P4 Business Communication - I 60 40 100 3.00
BMS(EM&PR) S1P5 Introduction to Event Management 60 40 100 4.00
BMS(EM&PR) S1P6 Basics of Practical Event Management - I 100 00 100 4.00
Total 600 20.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
BMS(EM&PR) S2P7 Marketing Management 60 40 100 3.00
BMS(EM&PR) S2P8 Organizational Behavior 60 40 100 3.00
BMS(EM&PR) S2P9 Business Communication -II 60 40 100 3.00
BMS(EM&PR) S2P10 Event Planning & Venue Management 60 40 100 4.00
BMS(EM&PR) S2P11 Event Production Process 60 40 100 3.00
BMS(EM&PR) S2P12 Basics of Practical Event Management - II 100 00 100 4.00
Total 600 20.00

+ Semester III

Subject Code Subject Name Internal External Marks Credit
BMS(EM&PR) S3P13 Event Resource Management 60 40 100 3.00
BMS(EM&PR) S3P14 Event Hospitality & Catering 60 40 100 3.00
BMS(EM&PR) S3P15 Event Marketing & Sponsorship 60 40 100 4.00
BMS(EM&PR) S3P16 Special Events – Wedding Planning & Live events 60 40 100 4.00
BMS(EM&PR) S3P17 Information Technology in Business Management - I 60 40 100 2.00
BMS(EM&PR) S3P18 Professional Industry Engagement (Practical Training) 100 00 100 4.00
Total 600 20.00

+ Semester IV

Subject Code Subject Name Internal External Marks Credit
BMS(EM&PR) S4P19 Business Environment 60 40 100 3.00
BMS(EM&PR) S4P20 Legal Aspects of Event Management 60 40 100 4.00
BMS(EM&PR) S4P21 Brand Management – Research & Development 60 40 100 3.00
BMS(EM&PR) S4P22 Special Events – MICE & Corporate Events 60 40 100 4.00
BMS(EM&PR) S4P23 Information Technology in Business Management-II 60 40 100 2.00
BMS(EM&PR) S4P24 Work Based Learning Route (Internship) 100 00 100 4.00
Total 600 20.00

+ Semester V

Subject Code Subject Name Internal External Marks Credit
BMS(EM&PR) S5P25 Ethics & Governance 60 40 100 3.00
BMS(EM&PR) S5P26 Consumer Behaviour 60 40 100 3.00
BMS(EM&PR) S5P27 Media Management 60 40 100 3.00
BMS(EM&PR) S5P28 Public Relations 60 40 100 4.00
BMS(EM&PR) S5P29 Skill based – Campus to Corporate 60 40 100 3.00
BMS(EM&PR) S5P30 Project Work I 100 00 100 4.00
Total 600 20.00

+ Semester VI

Subject Code Subject Name Internal External Marks Credit
BMS(EM&PR) S6P31 Advertising 60 40 100 3.00
BMS(EM&PR) S6P32 Experiential Marketing & Technology 60 40 100 4.00
BMS(EM&PR) S6P33 Event Cost Accounting & Finance Management 60 40 100 3.00
BMS(EM&PR) S6P34 Event Safety & Risk Management 60 40 100 3.00
BMS(EM&PR) S6P35 Soft Skills and Personality Development 60 40 100 3.00
BMS(EM&PR) S6P36 Project Work II 100 00 100 4.00
Total 600 20.00
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