University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A' Grade

Bachelor In Retail Management (BRM)

+ Semester I

Subject Code Subject Name Internal External Marks Credit
BRM S1P1 INTRODUCTION TO RETAILING 60 40 100 3.00
BRM S1P2 STORE OPERATIONS 60 40 100 3.00
BRM S1P3 LOCATION PLANNING, STORE PLANNING, DESIGN AND LAYOUT 60 40 100 3.00
BRM S1P4 COMMUNICATION SKILL-1 100 00 100 4.00
BRM S1P5 HEALTH & SAFETY 60 40 100 3.00
BRM S1P6 BASIC COMPUTERS 100 00 100 4.00
Total 700 24.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
BRM S2P7 MERCHANDISING &CATEGORY MANAGEMENT 60 40 100 3.00
BRM S2P8 INVENTORY MANAGEMENT 60 40 100 3.00
BRM S2P9 CONSUMER BEHAVIOR 60 40 100 3.00
BRM S2P10 COMMUNICATION SKILL - 2 100 00 100 4.00
BRM S2P11 PRINCIPLES OF MANAGEMENT 60 40 100 3.00
BRM S2P12 ADVANCE COMPUTERS -1 100 00 100 2.00
BRM S2P13 SPECIALIZATION: APPAREL, GROCERY 100 00 100 2.00
Total 700 20.00

+ Semester III

Subject Code Subject Name Internal External Marks Credit
BRM S3P14 INTRODUCTION TO MARKETING 60 40 100 3.00
BRM S3P15 HUMAN RESOURCE MANAGEMENT 60 40 100 2.00
BRM S3P16 SALES PROCESS 60 40 100 3.00
BRM S3P17 ORGANIZATIONAL & INDIVIDUAL BEHAVIOR, CUSTOMER SERVICE MANAGEMENT 60 40 100 3.00
BRM S3P18 BUSINESS COMMUNICATION & COMPUTERS 100 00 100 3.00
BRM S3P19 SPECIALIZATION: LIFESTYLE, FURNITURE, ACCESSORIES 100 00 100 2.00
BRM S3P20 INTERNSHIP 200 00 200 4.00
Total 900 23.00

+ Semester IV

Subject Code Subject Name Internal External Marks Credit
BRM S4P21 BRAND MANAGEMENT ,VISUAL MERCHANDISING AND COMPUTER GRAPHICS 60 40 100 4.00
BRM S4P22 STRATEGIC MANAGEMENT 60 40 100 3.00
BRM S4P23 RESEARCH METHODOLOGY 60 40 100 3.00
BRM S4P24 PRODUCT KNOWLEDGE 60 40 100 2.00
BRM S4P25 E-RETAILING & E- COMMERCE 60 40 100 2.00
BRM S4P26 PROMOTIONS 60 40 100 2.00
BRM S4P27 SPECIALIZATION: ELECTRONICS, AUTOMOBILE, JEWELLERY 100 00 100 2.00
BRM S4P28 INTERNSHIP 200 00 200 4.00
Total 900 22.00

+ Semester V

Subject Code Subject Name Internal External Marks Credit
BRM S5P29 MALL MANAGEMENT 60 40 100 3.00
BRM S5P30 RETAIL TECHNOLOGY 60 40 100 3.00
BRM S5P31 BUSINESS ETHICS&CORPORATE SOCIAL RESPONSIBILITY 60 40 100 3.00
BRM S5P32 CORPORATE GROOMING & COMMUNICATION SKILLS 100 00 100 3.00
BRM S5P33 RETAIL FORMATS , PRIVATE LABELS & THEIR IMPACT IN RETAIL 60 40 100 3.00
BRM S5P34 SPECIALIZATION: PHARMA, HEALTH & BEAUTY, ENTERTAINMENT & GIFTS 100 00 100 2.00
BRM S5P35 INTERNSHIP 200 00 200 4.00
Total 1000 25.00

+ Semester VI

Subject Code Subject Name Internal External Marks Credit
BRM S6P36 FRANCHISE MANAGEMENT&B-2-B RETAILING 60 40 100 3.00
BRM S6P37 LOGISTICS OF E-COMMERCE 60 40 100 3.00
BRM S6P38 INTERNATIONAL MARKETING 60 40 100 3.00
BRM S6P39 ENTREPRENEURSHIP MANAGEMENT 60 40 100 3.00
BRM S6P40 FINANCIAL ASPECT OF RETAILING 60 40 100 3.00
BRM S6P41 SUPPLY CHAIN MANAGEMENT 60 40 100 3.00
BRM S6P42 INTERNSHIP 200 00 200 4.00
Total 800 22.00
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