University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A' Grade

Post Graduate Diploma In Advertising & Media (PGDAM)

+ Semester I

Subject Code Subject Name Internal External Marks Credit
PGDAM S1P1 Advertising Concepts & Principles 100 2.00
PGDAM S1P2 Market Research 100 2.00
PGDAM S1P3 New Media Technology 100 2.00
PGDAM S1P4 Media Planning & Buying 100 2.00
PGDAM S1P5 Advertising Agencies 100 2.00
Total 500 10.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
PGDAM S2P6 Marketing Management 100 2.00
PGDAM S2P7 Research Methodology 100 2.00
PGDAM S2P8 Public Relations 100 2.00
PGDAM S2P9 Consumer Behavior 100 2.00
PGDAM S2P10 Project 200 4.00
Total 600 12.00
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