University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A' Grade

Master of Management Studies (Event Management & Public Relations)

+ Semester I

Subject Code Subject Name Internal External Marks Credit
MMS (EM&PR) S1P1 Principles of Management 60 40 100 4.00
MMS (EM&PR) S1P2 Human Resource Management 60 40 100 3.00
MMS (EM&PR) S1P3 Business Economics 60 40 100 3.00
MMS (EM&PR) S1P4 Introduction to Event Management & PR 60 40 100 4.00
MMS (EM&PR) S1P5 Event Management Planning 60 40 100 3.00
MMS (EM&PR) S1P6 Event Production Process 60 40 100 4.00
MMS (EM&PR) S1P7 Professional Industry Engagement (Practical Training) 100 00 100 4.00
Total 700 25.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
MMS (ER&PR) S2P8 Event Marketing & Sponsorship 60 40 100 3.00
MMS (EM&PR) S2P9 Information Communication Technology (ICT) 60 40 100 4.00
MMS (EM&PR) S2P10 Event Resource Management 60 40 100 3.00
MMS (EM&PR) S2P11 Event Team & Crew Management 60 40 100 3.00
MMS (EM&PR) S2P12 Event Cost Accounting &Finance Management 60 40 100 4.00
MMS (EM&PR) S2P13 Special Events–Wedding Planning & Live Events 60 40 100 4.00
MMS (EM&PR) S2P14 Professional Industry Engagement (Practical Training) 100 00 100 4.00
Total 700 25.00

+ Semester III

Subject Code Subject Name Internal External Marks Credit
MMS (EM&PR) S3P15 Media Management 60 40 100 3.00
MMS (EM&PR) S3P16 Public Relations 60 40 100 4.00
MMS (EM&PR) S3P17 Event Hospitality & Catering 60 40 100 4.00
MMS (EM&PR) S3P18 Legal Aspects of Event Management 60 40 100 3.00
MMS (EM&PR) S3P19 E-Commerce & Digital Marketing 60 40 100 3.00
MMS (EM&PR) S3P20 Special Events - Sports & Recreation Services 60 40 100 3.00
MMS (EM&PR) S3P21 Professional Industry Engagement (Practical Training) 100 00 100 4.00
Total 700 24.00

+ Semester IV

Subject Code Subject Name Internal External Marks Credit
MMS (EM&PR) S4P22 Tourism Marketing 60 40 100 3.00
MMS (EM&PR) S4P23 Business Negotiation Skills 60 40 100 3.00
MMS (EM&PR) S4P24 Experiential Marketing & Technology 60 40 100 4.00
MMS (EM&PR) S4P25 Event Safety & Risk Management 60 40 100 3.00
MMS (EM&PR) S4P26 Entrepreneurship Management 60 40 100 3.00
MMS (EM&PR) S4P27 Special Events - MICE & Corporate Events 60 40 100 4.00
MMS (EM&PR) S4P28 Final Project Report 100 00 100 4.00
Total 700 24.00
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