University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A++' Grade

B.A. (Advertising Communication Design)

+ Semester I

Subject Code Subject Name Internal External Marks Credit
B.A.(ACD)S1MJP1 Introduction to Advertising 50 50 100 2.00
B.A.(ACD)S1MJP2 Introduction to Media and Communication 25 25 50 2.00
B.A.(ACD)S1P3A Study from Life 1 25 25 50 2.00
B.A.(ACD)S1P3B Introduction to Advertising 2 25 25 50 2.00
B.A.(ACD)S1P3C Integrated Marketing Communication 50 50 100 4.00
B.A.(ACD)S1P4 Content Writing-I(VC) 25 25 50 2.00
B.A.(ACD)S1P5 Social Media Marketing 2(SEC) 25 25 50 2.00
B.A.(ACD)S1P6 Modern Language(AEC 25 25 50 2.00
B.A.(ACD)S1P7 Ethics of Media(VEC 25 25 50 2.00
B.A.(ACD)S1P8 Fundamental of Indian Art(IKS) 25 25 50 2.00
B.A.(ACD)S1P9 Dance and Music (CC) 50 00 50 2.00
Total 650 24.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
B.A.(ACD)S2MJP10 History of Advertising 50 50 100 4.00
B.A.(ACD)S2MJP11 Media and Cultural studies 25 25 50 2.00
B.A.(ACDS2MRP12 Social and Economical Aspects of Advertising 25 25 50 2.00
B.A.(ACD)S2P13A Study From Life II 25 25 50 2.00
B.A.(ACD)S2P13C Strategic Brand Management 50 50 100 4.00
B.A.(ACD)S2P14 Content Writing II (VC) 25 25 50 2.00
B.A.(ACD)S2P15 Journalism Writing(SEC) 25 25 50 2.00
B.A.(ACD)S2P16 Spoken English (AEC) 25 25 50 2.00
B.A.(ACD)S2P17 Value of Advertising(VEC) 25 25 50 2.00
B.A.(ACD)S2P18 Music (CC) 50 00 50 2.00
Total 600 24.00

+ Semester III

Subject Code Subject Name Internal External Marks Credit
BAA S3P11 IMPORTANCE OF COMMUNICATION & SKILLS 60 40 100 4.00
BAA S3P12 THE LEGAL ASPECTS OF ADVERTISING 60 40 100 4.00
BAA S3P13 MARKETING AND MARKET RESEARCH 60 40 100 4.00
BAA S3P14 INDOOR MEDIA (PRESS AND MAGAZINE) 100 00 100 4.00
BAA S3P15 STUDY FROM LIFE- 3 100 00 100 4.00
Total 500 20.00

+ Semester IV

Subject Code Subject Name Internal External Marks Credit
BAA S4P16 MEDIA SELECTION - PRODUCT, SERVICE & PUBLIC WELFARE 60 40 100 4.00
BAA S4P17 CAMPAIGN PLANNING 60 40 100 4.00
BAA S4P18 ENTREPRENEURSHIP 60 40 100 4.00
BAA S4P19 OUTDOOR MEDIA 100 00 100 4.00
BAA S4P20 STUDY FROM LIFE- 4 100 00 100 4.00
Total 500 20.00

+ Semester V

Subject Code Subject Name Internal External Marks Credit
BAA S5P21 CREATIVE ADVERTISING 60 40 100 4.00
BAA S5P22 TESTING EFFECTIVENESS OF ADVERTISING 60 40 100 4.00
BAA S5P23 PRODUCT PLANNING 100 00 100 4.00
BAA S5P24 SERVICE PLANNING 100 00 100 4.00
BAA S5P25 PUBLIC WELFARE 100 00 100 4.00
Total 500 20.00

+ Semester VI

Subject Code Subject Name Internal External Marks Credit
BAA S6P26 PRODUCT PROJECT 100 00 100 5.00
BAA S6P27 SERVICE PROJECT 100 00 100 5.00
BAA S6P28 PUBLIC WELFARE PROJECT 100 00 100 5.00
BAA S6P29 THESIS DISSERTATION 100 00 100 5.00
Total 400 20.00
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